What is slow deco or slow decoration?

Slow deco

A decoration which privileges the planet, the authenticity, the sustainable, the beautiful, the good, the quality, the local, the healthy, the well-being at home.

It is a question of living with the times while limiting the human and ecological impacts of our consumption. To preserve our comfort and the aesthetics of what surrounds us while living in a more responsible and reasoned way. 

It is also a question of considering the place where we live as an ally for our daily fulfillment and joy. It is therefore a question of building a healthy interior in our own image so that we feel good in our skin and in our mind.

A habitat that puts the human back in the heart of the house

A decoration that takes a step back from trends to give pride of place to timeless pieces, colours that support the inhabitant, textures that satisfy his senses. In short, a refuge in the service of their well-being.

A decoration that considers the human craftsman, creator, worker who hides behind our everyday objects and furniture, who ensures that his health and rights are respected and that he is fairly compensated.

A decoration that respects the health of the humans who live in it, that does not create additional indoor air pollution, that does not compromise the health of our children.

A decoration which privileges the sustainable and the quality

Quality objects and furniture that last a long time. This is the first criterion of choice in a zero-waste logic: selecting a product that lasts over time (and that we will love for a long time).

Objects and furniture manufactured as locally as possible, using environmentally friendly European raw materials, for the lowest possible carbon impact.

An invitation to reconnect to time

Take the time to arrange your living space, a cocoon that supports and reassures us, that really corresponds to our daily life. Create a space to live in, not just to photograph. Accept that it takes time, rather than giving in to the ease of Ikea (or any other fast deco store that creates trendy collections ready to be thrown away).

Remember how long it takes to make the right things. And so understand the right price for quality, handcrafted, locally made products made with durable materials and produced in a sustainable way. Agreeing to pay the right price at a given moment T does not necessarily mean that it is more expensive if it lasts longer.

Appreciate the imperfections, those left by time, lives, history, on the objects we find. The same ones that give them an incomparable extra soul.

The 10 pillars of the
My Green Cocoon Charter

It is a question of giving the consumer keys to read and allow him to compare two products or companies according to identical criteria. When selecting a product, care should be taken to ensure that it meets as many of the following criteria as possible:

1. Overall quality of the finished product

Raw materials, assembly, manufacturing

2. Aestheticism you can’t get tired of

Contrary to ephemeral trends

3. Healthy and non-toxic end product

Low VOC emissions, endocrine disrupters…

4. Useful purpose

Beautiful, well thought-out, practical, even multifunctional

5. Environmentally friendly materials

Extracted or grown in Europe, traced, labelled and/or recycled

6. Optimal use of raw materials

In accordance with the technical characteristics of the material and the use, in minimum quantity without compromising quality

7. Local production

Ideally France and neighbouring countries, if not Europe

8. Humanly Ethical Manufacturing

Craftsmanship, fair and equitable remuneration, respect for workers’ rights

9. Zero-waste and minimal packaging

Recycled, recyclable or compostable, reusable

10. Ecological transport

Bicycle, train, parcel car

“Buy less,
Choose well,
Make it last.”

Vivienne Westwood

A short story about slow deco

The Slow Decoration is rooted in the Slow Food movement of the 1980s. A group of Italian gourmets are rallying against the implantation of a Mac Do in the heart of historic Rome. They call their group “Slow Food” as opposed to junk food “Fast Food”.

The movement is defining a manifesto and is growing all over the world. The main principles of Slow Food are:

– GOOD: quality products that satisfy the senses (in this case, the taste buds)
– CLEAN: ecological manufacturing, which respects the planet; and healthy, which respects the health of the producer and the consumer
– RIGHT: working conditions that respect human rights and traditions while ensuring fair remuneration

In recent years, the values of Slow Food have spread to all areas of our lives: Slow Life and Slow Cosmetics are among the most well-known, but also Slow Travel, Slow Communication, Slow Parenting, Slow Flowers…

The notion of Slow Deco was used for the first time, to my knowledge, as the brand name of a concept store and an e-shop dedicated to eco-design in the 2000s, which will close a few years after its opening. Since then, the media have been using it, more and more, but often wrongly.

After long reflections on the most appropriate term to talk about the philosophy of My Green Cocoon (ecological decoration, eco-responsible, responsible, green deco, (d)eco-friendly, minimalism, Kinfolk…), and after discovering the values of the Slow movement; the use of the notion of Slow Deco appeared obvious. With My Green Cocoon, I decided to use this term because it is the one that encompasses all the notions that are dear to me: ecology, the local, well-being, health, aesthetics, the good, the true.

The notions of Slow Food, Slow Fashion or Slow Cosmetics are naturally associated with real values related to ecology and health, but the Slow Deco has rapidly suffered from misuse in recent years, reducing it to a particular style of decoration and aestheticism (Kinfolk spirit, minimalist, natural materials…). This is why I was keen to define the Slow Deco and to reaffirm its deep values in line with the initial Slow movement. The definition you find here is therefore the one I have defined.

Slow deco blog

An ecological cotton decoration

Light on the cotton industry and its setbacks: extreme pollution and illegal and inhuman working conditions on the other side of the world.